This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.
The logo be designed by Xie baohua,it took him around 4 months to hammer out.the logo be released on Aug 6,2016 in beijing and get over 200 million online reviewers which gains good social response.this logo designed for tf boys,who is a popular chinese idol group, a three young boy group named the fighting boys.the triangle shape symbolize their positive and motivate image,to keep consistent with the brand conception.
A collaboration work with an up-and-coming artist is used for the Nissan calendar every year and a papercut artist “Teppei Hayakawa” was appointed for the 2016 calendar. Paper is used to create two-dimensional papercuts. By contrast, a car is a three-dimensional objet. Merging two-dimensional and three-dimensional objects with creation of existing visual aspect was a creative challenge. The 2016 Nissan calendar provided a spatial aspect capturing mysterious time, as if we were seeing a fairy tale, with the elaborate and gentle papercut artwork acting in concert with the vehicles characteristi
Nissan DAYZ ROOX is a minicar with higher body height and spacious inside for moms who would like to have sparking time at any time. Had a minor change to refresh exterior/interior designs and improved amenities and safety equipment. Moms think their own family can be energetic if they have a positive attitude, and their insight is “to keep shining through hard times and good times”. This brochure was developed under a concept of introducing the product as well as offering new perspectives (being positive about everything) which moms can obtain with DAYZ ROOX.
Minor changes are made to Mitsubishi’s eK Space Custom and eK Space to make their characteristics more noticeable respectively. eK Space Custom has a complete change with more dynamic exterior design and eK Space has a new exterior design with more approachability. The brochure is developed to communicate these two characteristics clearly and impressively.
This brochure is created to communicate the evolution intuitional and convincing. An inspirational approach is taken for fascinating product presentation with an idea to have people to see the evolution level carefully and to make a valuation. Bold layout using the traditional round-shape tail lamp, a symbol of GT-R, is used in the introduction page. When one-side foldout is opened, the vehicle’s powerful main style appears on the nearly 1-meter-long pages. With the black background, the imposing figure of GT-R with the vivid-orange body color stays in people’s mind.
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