Design Pictorial

Chung Hui Pao

Brand Identity

Sunday, 1 September 2024

Telegraphe Cafe

The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.

MetaThink 根元咨询

Financial Services

Saturday, 31 August 2024

CZ Bank Logo and Visual Identity

CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

Ragù Communication

Brand Book

Friday, 30 August 2024

Europ Assistance

A type of advertising with vast potential, which explores every facet of the brand identity to provide rules and opportunities for application. From the use of the logo to the colour palette, from the style of writing to the iconographic style, from the web to the social networks, every sector is explored through an interactive, working document in PDF with the support of downloadable graphic material.

Calix Wong

Corporate Identity

Thursday, 29 August 2024

812 Laundry

The design team rebranded the laundry company in a more stylish and modern way, washed out the traditional image of the laundry business. The new brand identity drives by a bold logo, consists of a moving washing machine. The design illustrates a concept of delivery plus laundry service. The moon inside the logo represents the night service of the brand. Supporting graphic and icons help illustrating all the services that the brand covers in a consistent identity. The image of the laundry brand becomes more interesting and easy to recognize.

Dragan Vejnovic

Visual Identity

Wednesday, 28 August 2024

Museum of Illusions

The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.

New World Development Company Limited

Key Visual

Tuesday, 27 August 2024

Fleur Pavilia

Fleur Pavilia, New World Development’s latest residential development project in Hong Kong under The Artisanal Movement, is themed around The Three Friends of Winter - pine, bamboo and plum blossom. The trio thrives in the harshness of winter with for their remarkable characteristics. Together they embody grit, perseverance, and resilience representing the ideal characteristics of the literati in Chinese culture. The key communication visuals are composed of ikebana (Japanese floral arrangement) of the three plants. The charm and personas of the three plants are well illustrated this way.

Design interview of the day

Special Coverage

Sunday, 25 August 2024

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

Design Pictorial

Telegraphe Cafe

CZ Bank Logo and Visual Identity

Europ Assistance

812 Laundry

Museum of Illusions

Fleur Pavilia

Design interview of the day

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Telegraphe Cafe

CZ Bank Logo and Visual Identity

Europ Assistance

812 Laundry

Museum of Illusions

Fleur Pavilia

Design interview of the day

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER