Design Pictorial

Pepsi x Shanghai Fashion Week 2016 Can

Widiba font

Widiba is a Bank which operates mainly online. The Bank’s payoff is “no ordinary bank” and it conveys the innovative aim of the company. They designed for them an institutional rounded typeface to help strengthen the brand identity in all communication fields. Widiba rounded font-family is set up in four weights: light, book, medium and bold. Moreover, to obtain more flexibility for various applications, they created also a serif version and a condensed one, both of which develops in just one weight.

PEPCity 2016

Nissan NOTE

A new performance called e-POWER is added to Nissan NOTE. e-POWER means a new form of electronic vehicle. Generate electric power in the engine, instead of charging externally and use only the motor to run. Possible to drive as far as one can without worrying about charging just like gasoline-fueled automobile. This brochure is created to communicate a message of how NOTE is innovative and advanced with this inventive technology equipped.

Be Like

This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.

27th Macao International Music Festival

The concept of this visual design is to imitate the baton’s movement of the conductor while performing on stage, every single move brings in an new tune from various instruments, and finally it comes to the whole picture of the piece of harmonious music. The baton strongly represents the initiation of all, about the rise of melody, the participation of the orchestra, the focus of the audience and all in all, the Music Festival itself. This poster demonstrated those touching melodies during the performance in the Macao International Music Festival via abstract illustrations.

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