Design Pictorial

Pepsi x Shanghai Fashion Week 2016 Can

Nissan NOTE

A new performance called e-POWER is added to Nissan NOTE. e-POWER means a new form of electronic vehicle. Generate electric power in the engine, instead of charging externally and use only the motor to run. Possible to drive as far as one can without worrying about charging just like gasoline-fueled automobile. This brochure is created to communicate a message of how NOTE is innovative and advanced with this inventive technology equipped.

Nissan GT-R

This brochure is created to communicate the evolution intuitional and convincing. An inspirational approach is taken for fascinating product presentation with an idea to have people to see the evolution level carefully and to make a valuation. Bold layout using the traditional round-shape tail lamp, a symbol of GT-R, is used in the introduction page. When one-side foldout is opened, the vehicle’s powerful main style appears on the nearly 1-meter-long pages. With the black background, the imposing figure of GT-R with the vivid-orange body color stays in people’s mind.

Be Like

This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.

emao.com

Singapore Art Museum

People often view art gallery as high brow and think that art and creativity only reserved for the artist, designer and crafter. While the truth is that it is actually open for everyone to participate, enjoy, explore and grow. Everyone has an innate art, but it takes practices to discover and build. The rebranding concept is to help people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, to help discover and build their child-like curiosity and interest for creative experimentation and art.

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