Design Pictorial

Design Pictorial

Design Pictorial featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Base

“Base” is the name of a typeface conceived and designed by Franco Cervi. The project sums up a minimalist approach, formal rigor and an aptitude for experimentation. The original presentation brochure, besides showing the complete set of the designed characters – including glyphs – also illustrates their graphic personality, the constructive anatomy, the geometric ratios that generate the kerning. The appendix contains meta-graphic applications.

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Matchsticks Forest

The concept behind these posters that one tree makes a million matchsticks, one matchstick burns a million trees. Worthless left over matchsticks are the main afflatus in this work. An out of context visuals made of an unexpected substances. Each entity of a matchstick stands out as a distinct character, it resembles the shape of a living creature, which evokes simultaneously the essence fact that these matchsticks were originally part of a living being (Tree).

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Tasting through 24

This is a book of Chinese traditional foods, selected some stories by personal experiences about food and life. By using photos, contest and graphics, to show what I'm eating as a Chinese person and to tell some stories about food in my memories. They are also book marks made by spices, a poster, a handmade stamp, photo album and so on. Hope it may press Chinese cultures to who are interested in Chinese food.

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My Book

"My Book" calendar is much more than a mere calendar. It’s the year-end present that has become a traditional must-have thing for "Antalis" clients. A calendar has been created each year around varying themes, so the 2015 calendar transformed to a notebook-weekly planner with 2 goals in mind: to reflect on the question of time and to be inspired by weekly qoute of famous people. Simple and minimal design of the calendar was finished with a Japanese bookbinding. Black and white calendar is revitalized of brightly colored flyleaf's and two plastic book markers.

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Johnnie Walker

・This pamphlet was created to be used by sales representatives from the out-of-store sales division at upscale department stores. It is a sales tool that explains the Johnnie Walker brand and the appeal of available products. We chose the leaflet/cards format because it allows the sales rep to only show the most appealing product to each customer.

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Post-it Colleague Care Kit

The Post-it Colleague Care Kit was designed with a dose of humour where the usual laundry icons were redesigned in the office politic context i.e "Do not Bitch". The entire campaign seeks to create a happier and fun workplace where they send motivation quotes to fellow colleagues who needs a perk up after a long day at work or when there is an unexpected situation at work. There are instructions on how to motivate your colleagues, a Post-it photo frame is inserted to take selfies and wefies and a positive log is curated at #postitforwardsg on Instagram!

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