Design Pictorial

Design Pictorial

Design Pictorial featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

GHTK Rebrand

The transformation of GHTK's brand design authentically represents Vietnamese traffic and culture. Inspired by motorcycle wheels and alley maps, the redesigned logotype and Confident Smile icon convey joy and assurance through digital integration. Animated typography reflects the dynamic energy of Vietnam's urban landscapes, aiming to resonate with local audiences in the digital era. This innovative approach balances heritage with modernization, capturing the essence of Vietnam's vibrant urban life.

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Hupla Typeface

Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.

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HUCKS SERIF

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

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Boluo Dan

Boluo Dan is a millennium temple fair, recognized as one of the national intangible cultural heritages. The logo integrates traditional symbolic elements such as the main architecture of the South Sea Temple and the Chinese character Nan, alongside locally distinctive totems, extending the brand's artistic application. It incorporates the Eastern philosophical concept of Heaven as round and Earth as square, embodying both traditional charm and contemporary essence, effectively promoting the dissemination and development of folk culture.

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Olympic Sun

A fully illustrated book about a trip to the Olympic Games in Tokyo 2021. Where a young boy, and his mother, visit the arena and fall in love with the variety of sports it offers and is blown away by all the inspirational athletic performances. At the end of the event, he leaves with happy memories and lessons that will help guide him to a better future full of achievements and put him on the path to success. The book features some of the most memorable athletes in the history of the Olympic games, using vibrant and dynamic illustrations in a playful and eye-candy coloring style.

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Biblioteche di Roma

A new brand and a new identity for Istituzione Sistema Biblioteche di Roma to reflect the open and accessible essence of Rome's public libraries network. In this new identity the book, already familiar from the historic logo represented by a closed book resting on its side, it is now an open book, a symbol of accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.

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