Yau Sik San
Yau Sik San is a branding design created for a Guangdong cuisine food brand. The identity is built around the God of Cookery, a figure from ancient Chinese belief linked with clothing, food, luck and longevity. Chinese calligraphy is used for the brand name to express the regional character of Guangdong. Traditional color combinations support the visual image. The packaging is produced with specialty paper printing, UV, embroidery, reactive printing and hot stamping. The aim is to present the quality of the food through a cultural story.
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