Design Pictorial

Design Pictorial featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Grand Egyptian Museum Corporate Identity

Grand Egyptian Museum

Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.

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I Really Like Math Interactive Textbook

I Really Like Math

I Really Like Math is an interactive mathematics textbook for school students. The textbook presents mathematical concepts through infographics to support clear reading and focus. Students can insert film or attach magnets to the pages and learn principles through direct handling. The cover is designed to be operated by students. The binding allows learning materials to be reconfigured for different curricula and additional materials to be stored. The page layout follows user experience research, with the line of sight, colors and images applied in a systematic way.

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Dona Vitamina Branding

Dona Vitamina

Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened.

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Archadia Brand Identity

Archadia

Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.

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Sxdesign Brand Identity

Sxdesign

Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.

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Scentwalk Corporate Identity

Scentwalk

Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.

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