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Brand Identity

Discover 90 award-winning designs tagged Brand Identity on Design Pictorial.

Enable Change Brand Identity

Yana Okoliyska Brand Identity Graphic

Enable Change

Enable Change is a brand identity created for a professional working in change management. The identity uses a minimal approach, a bold type combination and one vibrant color. The logo symbol joins the initials I and L with the symbol of eternity, representing inclusion. The typefaces were selected to reflect change, with shapes that evolve and fluid transitions between thick and thin strokes. The color scheme is reduced and the graphic style is flat. The design and development took about two months in 2021.

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Jalebi Times Brand Identity

Raageshwari Kandaswamy Brand Identity Graphic

Jalebi Times

Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures.

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Oliveira Almeida Brand Identity

Ricardo da Silva Brand Identity Graphic

Oliveira Almeida

Having the mission of defending the right causes and putting invaluable legal evidence together in order to bring effective solutions to customers, demands a lot of organizational discipline and flexibility. The brand depicts these efforts thoroughly and goes beyond the visual identity. Turning the logo into an office device not only puts together paperwork but helps the brand to stick into clients' memory.

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Khedr El Attar Brand Identity

Nour elchourbaji Brand Identity Graphic

Khedr El Attar

Khedr El Attar is a brand identity created for a trader of organic and raw products established in Cairo in 1945. The project combines a brand strategy with a visual system that reflects the new positioning of the brand. The identity retains the status of Khedr El Attar as a source for organic and raw goods. The visual system organises the business into three main subcategories: organic medicine, raw beauty and culinary products. Packaging design and brand guidelines complete the system, joining the old ethos of the trade with a modern presentation.

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The Early Chapter Brand Identity

Allan Toh Brand Identity Graphic

The Early Chapter

The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.

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Free Brand Identity

Guangzhou Ruoyuchen Technology Co., Ltd. Brand Identity Graphic

Free

Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.

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Moi Nivak Brand Identity

Yuk Pui Cheung Brand Identity Graphic

Moi Nivak

Moi Nivak is a brand identity created for an online retailer of contemporary collectibles. The retailer combines a select store and a design shop, offering daily collectibles and design items sourced from around the world. The identity system includes brand strategy, naming, stationery and a website. The primary typography is set in Sunset Gothic, a sans-serif typeface, and the word mark is a bespoke type design. The same typographic approach is applied across all brand communications to keep them legible, simple and direct.

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K-Chic Brand Identity

Zi Huai Shen Brand Identity Graphic

K-Chic

K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.

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Superlimao Brand Identity

Ruis Vargas Brand Identity Graphic

Superlimao

Superlimao is a brand identity created for a Brazilian architecture firm. The logo is inspired by grotesque typography, giving a sober tone that contrasts with a series of colorful illustrations and patterns. The identity includes business cards, stickers for closing envelopes, an institutional presentation and posters. The posters are printed on 75 gram offset paper and glued to walls and sidings to mark the office headquarters and the building sites. The visual language can be both sober and expressive, according to the message and the context.

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Doоlot Brand Identity

Timur Sharapiev Brand Identity Graphic

Doоlot

Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.

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Holystone Recruitment Brand Identity

Triangler Co., Ltd. Brand Identity Graphic

Holystone Recruitment

Holystone is an electronic component provider for 40 years. The piling square elements are made with their products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.

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UltiSante Brand Identity

JBBC BRANDING CONSULTANCY Brand Identity Graphic

UltiSante

UltiSante is a brand identity created for a health product based on long term clinical research. The identity presents scientific innovation together with human care. Green is combined with deep gray to suggest innovation and the light of life. The green tone appears from inside the deep gray envelope, showing the key component of the product. Gold details add a sense of prestige, and a color gradient expresses the ongoing process toward better health. The identity is applied to an envelope, a light, a wall and a catalog.

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