Design Pictorial

Design Pictorial featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Visual Identity

Discover 46 award-winning designs tagged Visual Identity on Design Pictorial.

Victor Weiss Visual Identity

Victor Weiss Visual Identity Graphic

Victor Weiss

Victor Weiss is a visual identity created for a design studio. The logo is a monogram that combines the letters V and W in an outlined serif style. The brand pattern was formed by taking the letters of the slogan Be Exclusive and spreading them in an organic, almost random order, mixing outlined and filled letters. Printed items include business cards and postal pieces on black paper, produced by letterpress with hot stamping and closed with a wax seal. The identity was developed to express sophistication and exclusivity.

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Imagine Visual Identity

Satie Abuobeida Eljack Visual Identity Graphic

Imagine

Imagine meditation and yoga center: the objective of design for the brand was to use shapes, colors and design technique inspired by yoga poses, elegantly designing the the interior or the center offering visitors a peaceful experience to renew their energy. Therefore the logo design, online media, graphics elements and packaging was following the golden ratio to have a perfect visual identity as expected to help the visitors of the center to have a great experience of communication through art and design of the center. The designer embodied the experience of meditation and yoga the design.

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Radailiai Visual Identity

Inesa Budginė Visual Identity Graphic

Radailiai

Radailiai is a visual identity created for a manor and a dinosaur park. The upper part of the manor logo shows a stylized fragment of an arch, a pattern of diagonal lines and a motif of water waves. The lower part shows a similar water motif and a stylized dinosaur. Changing the text and rotating the hexagon icon by 180 degrees creates the Dino Park logo, with the dinosaur above and an inverted house below. A palette of deep green and rose gold links the two worlds. The identity is applied to business cards, posters, envelopes and gift bags.

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The National Gallery Visual Identity

Meng Chu Huang Visual Identity Graphic

The National Gallery

The National Gallery is a visual identity created for the national art gallery in London. The identity replaces a typography-only logo with a distinct graphic mark. The new logo is a double L frame formed by seven lines. The seven lines refer to the painting collection, which spans the 13th to the 19th centuries. The logo remains legible at a minimum width of 0.75 inches. The wordmark places emphasis on London to improve visibility in online searches. The intent is to make the gallery easier to recognise worldwide.

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Y Design Visual Identity

Lin Hai Visual Identity Graphic

Y Design

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

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Diplomatic Relations Visual Identity

Salvita Bingelyte Visual Identity Graphic

Diplomatic Relations

Diplomatic Relations is a logo created for the German Embassy in Vilnius. The design symbolizes the ties between Lithuania and Germany. Inspired by the tricolor national flags, three check marks were drawn for each country in the colors of its flag. The marks run as two parallel sides, like train tracks that move apart and then come together again. The red check marks are combined to represent friendship and unity. The colored symbol is placed on a white background and can be applied to stationery, outdoor advertising and corporate gifts. Repeating the symbol in a line forms a pattern.

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Unicorn Rebrand Visual Identity

YATING LIU Visual Identity Graphic

Unicorn Rebrand

Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.

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Dr Primavera Quirot Visual Identity

Jonathan Ramirez and Juliana Betancur Visual Identity Graphic

Dr Primavera Quirot

The Primavera Quirot logo merges the P from Primavera with the Q from Quirot, symbolizing the brand's identity. Incorporating the Golden Ratio, it reflects natural beauty and divine proportion, resonating with the brand's focus on plastic surgery and restoring natural beauty through balanced proportions. The logo embodies harmony between science and art, encapsulating the pursuit of aesthetic perfection within divine proportion.

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Ranger Visual Identity

WEIWEI ZHANG Visual Identity Graphic

Ranger

Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.

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XYG Window Visual Identity

Xinyue Guo Visual Identity Graphic

XYG Window

XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.

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Heargo Visual Identity

Halo Design Studio Visual Identity Graphic

Heargo

Heargo is a visual identity created for an online hearing care platform. The platform connects patients with certified hearing experts at home, making hearing care more convenient and comfortable. The logomark is based on the letter h and combines the ideas of a soundwave and a wireless connection to show that hearing services are offered online. A circular soundwave pattern appears on all brand materials to keep the identity consistent. Warm and lively colors are used across the identity and the marketing materials to reflect the remote hearing care experience.

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WiseTribe Visual Identity

Somethink Brand Visual Identity Graphic

WiseTribe

WiseTribe Education is a visual identity created for an education organization that serves children from birth to twelve years of age. The Chinese brand name weisi sounds like the English word wise, which also carries the meaning of thinking. The identity uses bold color combinations and auxiliary graphics to express freedom and imagination. Mascot characters, including an indigenous figure, a dinosaur, a wisdom tree and a planet, help children relate to the brand. The identity is applied to posters, social media templates, business cards, envelopes and badges.

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